Real estate sales engine · Proof, not reports

Four teams.
How many of them are actually performing?

The problem — no one has control over this. Revenue depends on whoever happens to be performing today.

Sofia is that system — the operating structure that lets your sales team perform every month.

Get your Sales Health Check Book the 7-day pilot
  • Photo + GPS check-in
  • Client confirms on their own phone
  • Every taka confirmed three times
1 · SOFIA to Help You lists the leads not called yet.

Real Sofia screens · demo data

Sofia Estate CRM — a dynamic system built for real estate sales. Whatever policy your Bangladeshi property, land, share, or commercial company runs on, Sofia is built to run on it too.

Where is your sales target actually going?

01Monthly sales target
02Pipeline built
03Deals in negotiation
04Watching the sales team
05Revenue forecast
06Actual revenue

The problem isn’t sales. The problem is there’s no control over the resource.

You know your sales team is working. But can you actually see, every day, how far along they are toward generating that revenue?

  • There’s a sales target. But how much real pipeline stands behind it isn’t always clear.
  • There are salespeople. But what each one is doing, and where they’re stuck, often reaches management too late.
  • Follow-ups are happening. But telling which ones are actually moving toward revenue, and which are just activity, is hard.
  • A forecast gets built. But if it’s based on what the salesperson self-reports, how much can management really trust it?
  • When a salesperson leaves, how much of their customer history, communication, and working context does the company actually keep?

Turn Sales Activity into Revenue

A salesperson can make dozens of calls, attend meetings, follow up with customers, and manage countless deals every day. But activity alone does not drive revenue. Visibility, accountability, and measurable progress do.

When a sales operation cannot clearly identify which activities are moving deals forward, which deals are stuck, and where management intervention is needed, the business becomes dependent on individual effort rather than a scalable sales process.

Management sets the target. Salespeople drive the journey. Sofia connects the two.

Sofia brings the entire sales journey into one connected, measurable process:

New → Contacted → Site Visit → Negotiation → Booked → Closed — every step on evidence.

From setting targets to managing pipelines, tracking sales actions, identifying bottlenecks, forecasting outcomes, and ultimately driving revenue, Sofia gives management the visibility to make informed decisions and sales teams the clarity to focus on what matters most.

Because successful sales management is not about doing more — it’s about knowing what is working, what needs attention, and what will drive revenue next.

What Sofia does

01

Structure

Sofia runs on one defined sales funnel.

02

Consistency

The process does not change with who is selling.

03

Visibility

Management doesn't just see the month-end report — they see the actual work, every day.

04

Control

Stages move on their own from what’s recorded; people agree the price and confirm money and closings.

The Sofia Evidence Flow

A deal moves only when the proof is in.

In most systems a deal moves when someone changes its status. In Sofia nobody can. Each stage opens only when its evidence is recorded.

  1. 01New

    Your marketing team screens each enquiry and enters it with its source. One phone number is one client across the whole company — a duplicate is refused, so two salespeople never chase the same buyer.

  2. 02Contacted

    A call logged with an outcome and a note. Sofia times every call made from it — under 45 seconds, or No Answer, never counts. A call made outside Sofia is marked as reported, not measured.

  3. 03Site Visit

    A check-in at the project with a live camera photo and GPS. Check-out, the client’s own confirmation from their phone and the supervisor’s written confirmation then verify it.

  4. 04Negotiation

    An offer is negotiated or agreed, a price round is recorded, or the settled price is written. Sending an offer alone moves nothing. A price below the bottom price waits for approval.

  5. 05Booked

    Settled price plus booking money on the same offer, with a numbered receipt. The unit turns Sold and can never be offered to a second buyer.

  6. 06Closed

    The office confirms the money arrived. Every level above the salesperson endorses, the Company Admin checks, and the Coordinator approves after recording the owner’s go-ahead. A certificate with a QR check is issued.

Lost — only with a reason. If the deal is in the forecast, the line above must approve it first.

Nobody picks a stage. A wrong stage is corrected only with a written reason, kept on the record.

Sofia doesn’t just keep reports. It tracks the work itself.

Every step that matters in the sales process stays visible and measurable inside the system.

01

Lead Distribution

Where each lead came from, who handed it out, who holds it and when action is due — the whole journey, visible.

02

Follow-up Control

Overdue follow-ups. Silent customers. Missed next steps. Sofia automatically identifies what needs attention and brings it to the surface — before deals slip away.

03

Visit Verification

A site visit isn’t just the salesperson’s word for it — it’s verified with GPS, a photo, and the customer’s own confirmation.

04

Pipeline Visibility

Which customer is where, which deal is moving and which one is stuck — all in one place.

05

Automatic Reporting

Nobody sits down at month-end to build a report — it’s generated straight from recorded activity, as and when required.

06

Revenue Visibility

Management doesn’t just see activity — they see how that activity is turning into revenue.

Every role gets its own dashboard — built to answer that role’s every question

Same underlying data — but each level gets the answer to its own question.

“What’s my team doing right now?” Top, At risk and Failing — and every number opens the names behind it.

Real Sofia screens · demo data

Beyond these four, there are five more roles — agent (the phone at the top of this page), supervisor, team leader, marketing executive and company admin. Each person’s own job title — CEO, CBO, GM Sales, Cluster Head and so on — shows beside their name.

The salesperson does the work.
Sofia keeps the proof.

Sofia doesn’t just remind — it asks for proof. Calls are made from Sofia; when the salesperson comes back, they can’t carry on without logging an outcome and a note, and Sofia times the call — under 45 seconds, or No Answer, never counts as contact. A site visit is a check-in at the project with a live camera photo and GPS, then the client’s own confirmation from their phone and a supervisor’s written confirmation. Money is a numbered receipt the client confirms and the office matches against the bank or cash book. “I followed up” is no longer a claim — the system holds the time, the channel and the evidence.

Money governance

Token money, booking money — every taka confirmed three times.

Cash, cheque, pay order, bank transfer, bKash, Nagad, Rocket — built for how property money really moves in Bangladesh.

  • A receipt in your company’s name, with two numbers. Sofia’s gap-free receipt number, plus the payment’s own reference — cash memo, cheque number or TrxID — required even for cash.
  • Three confirmations. The salesperson sends the receipt. The client confirms the exact amount on their own phone, or disputes it. The office matches it against the bank or cash book. A step late by a day lands on the office’s list.
  • Nothing is edited. A wrong receipt is cancelled with a reason and stays in the series. Once a receipt exists, the client’s name and phone are locked.
  • Tricks leave a mark. A staff member trying to answer the client’s link is refused and recorded. An answer from the sender’s own device, or a phone number changed after the receipt went out, is flagged.
  • The price is guarded. Below the bottom price, it waits for approval. The client confirms the final price on their own phone, and any change wipes that confirmation.
  • A booking can’t quietly disappear. Cancelling a booked deal needs the sales line, the Company Admin’s check and the Coordinator’s approval. The booking money stays on record.
  • The owner sees it all. Every token payment with the client’s answer and the office’s confirmation — and every receipt on the closing certificate, with who confirmed it.

Sofia never holds your money. Every shortcut leaves a name on the record — and the office’s check against the bank is the final lock.

Forecast integrity

A forecast nobody can inflate.

The number your Monday meeting runs on is built from deals with a promised date — and nothing leaves it without an approval.

01

A date on every deal

A deal enters the forecast only with the close date its owner promised. No date, no forecast.

02

Slips are logged

A missed date moves only forward, with the reason written. Three slips show as three moves, each with its reason.

03

Nothing leaves quietly

Taking a deal out of the forecast is a request every level above the salesperson approves, in order. Until then it still counts.

04

Month-end padding shows up

Pipeline history keeps every deal’s time in the forecast — and flags deals pulled out in the first week after a month-end count.

A deal leaves the forecast only when every level above the salesperson approves — until then it still counts.

Real Sofia screens · demo data

Built for owners and sales heads

More of what you get from day one

Every one of these is live in Sofia today, and included in every plan.

  1. 1Every closing gets a numbered certificate in your company’s name. Anyone can scan its QR code.
  2. 2The verify page shows Valid and the settled price — no phone numbers, no money rows.
  3. 3Change any figure on the paper and its fingerprint no longer matches.

Real Sofia screens · demo data

01

A closing certificate anyone can verify

Every closed deal gets a numbered certificate in your company’s name: the price, every receipt, every approver and the owner’s go-ahead. A QR code proves it is genuine; a fingerprint shows if anything was altered.

02

Commission by your own rules

Set the split once by role — seller, team leader, supervisor, manager, coordinator, marketing, referral — with an optional ladder tied to monthly target. Every note follows it; any change is marked, with a reason.

03

A senior’s presence, proven

When a salesperson brings a team leader or manager to a visit or meeting, it counts only if that senior checks in from their own phone. There is no “I was there” button.

04

A marketing desk with a clock

Your marketing team screens every enquiry and enters it with its source, then hands it out the same day. The salesperson’s clock starts at the handover, and anyone who never calls is named.

05

Your client list stays yours

Only the Company Admin can export the client list, and every export is logged. When someone leaves, access ends within minutes and their open clients return to the marketing desk with their whole history.

06

Logged in vs really working

Sofia shows time signed in beside time actually spent working in the app, 9 am to 7 pm. The gap is the conversation to have.

07

Every call accounted for

Calls too short to be real, calls dialled and never logged, contacts reported rather than measured — all on one screen for the sales chain.

08

13 Smart Answers, in Bangla and English

One tap tells a salesperson what needs them today, who has gone quiet and which deals are late — every question in Bangla and English.

09

One flat, one sale

An agreed offer or money holds the unit; a booking marks it Sold. A held or sold unit cannot be offered again, so the same flat is never sold twice.

You already have an ERP. Keep it.

Sofia doesn’t replace your ERP — it makes your sales operation stronger.

Sofia focuses exclusively on sales — to keep your sales moving and your revenue growing.

ERPজমি · বাজেট · প্রকিউরমেন্টLand · budget · procurement
Sofiaলিড · ফলো-আপ · সাইট ভিজিট · বুকিংLeads · follow-up · site visits · bookings

The report that lands at the monthly closing meeting — ready in minutes, any time you need it

Every role prints their own report from a single button — stakeholder, coordinator, manager, supervisor, team leader, marketing.

Nobody has to build it. It puts the truth in front of everyone.

Sofia Company report printed on A4 — top of page 1, demo data
From an industry legend
Engineer F. R. Khan

“Over the past four decades our real estate industry has come a long way — in quality, in timeliness, in modernity. But one place always felt incomplete: a professional sales operation, which is a company’s revenue engine.

That is exactly where Sofia stands. I would hope Sofia fills that sales gap in every company.”

Engineer F. R. Khan

Read the full statement →

Kazi Manzur Ahmed
Kazi Manzur Ahmed Founder, Sofia Technologies

From the founder

“More than 28 years across IT, supply chain, real estate and commercial sales operations, in Bangladesh and abroad. As Executive Director, Chief Business Officer and CEO, I ran the sales operations of some of the country’s largest real estate organizations myself.”

“The problems Sofia solves are not theoretical to me. I watched them play out, year after year.”

Read why Sofia was built →

Try it for seven days.

No free trial — if it hasn’t worked in seven days, or turns out not to be useful for your organisation, you get a full refund. Same term, every tier.

Before you start — just eleven simple questions, under three minutes. No data entry, nothing to install, no commitment. Worked out from your own target and conversion: what the same leads would be worth a year if they were worked properly.

Start here — how many sales teams do you have?