Real estate sales engine

Four teams.
How many of them are actually performing?

The problem — no one has control over this. Revenue depends on whoever happens to be performing today.

Sofia is that system — the operating structure that lets your sales team perform every month.

Sofia Estate CRM — a dynamic system built for real estate sales. Whatever policy your Bangladeshi property, land, share, or commercial company runs on, Sofia is built to run on it too.

Where is your sales target actually going?

01Monthly sales target
02Pipeline built
03Active opportunities
04What each salesperson is doing
05Revenue being forecasted
06Actual revenue

The problem isn’t sales. The problem is there’s no control over revenue.

You know your sales team is working. But can you actually see, every day, how far along they are toward generating that revenue?

  • There’s a sales target. But how much real pipeline stands behind it isn’t always clear.
  • There are salespeople. But what each one is doing, and where they’re stuck, often reaches management too late.
  • Follow-ups are happening. But telling which ones are actually moving toward revenue, and which are just activity, is hard.
  • A forecast gets built. But if it’s based on what the salesperson self-reports, how much can management really trust it?
  • When a salesperson leaves, how much of their customer history, communication, and working context does the company actually keep?

A salesperson can do a lot in a day — calls, meetings, follow-ups, customer conversations. But if the system can’t show which of these actions is actually moving toward revenue, which one is stuck, and where management needs to step in, the sales operation ends up running on people, not process. The target sits with management. The entire path to reaching it sits with the salesperson. That’s the gap Sofia closes: Target → Pipeline → Action → Progress → Forecast → Revenue.

What Sofia does

01

Structure

Sofia runs on one defined sales funnel.

02

Consistency

The process does not change with who is selling.

03

Visibility

Management doesn't just see the month-end report — they see the actual work, every day.

04

Control

Property price is the only manual field. Everything else is automated — only the truth comes through.

One sales system

Sofia turns how your sales team already works into one trackable system.

Same funnel. Same process. Every action tracked.

01Lead
02Assignment
03Contact
04Follow-up
05Site Visit
06Opportunity
07Booking
08Revenue

Sofia doesn’t just keep reports. It tracks the work itself.

Every step that matters in the sales process stays visible and measurable inside the system.

01

Lead Distribution

Where a new lead went, who has it, and when action is due — all visible.

02

Follow-up Control

An overdue follow-up, a customer gone quiet, a missing next step — the system surfaces it on its own.

03

Visit Verification

A site visit isn’t just the salesperson’s word for it — it’s verified with GPS, a photo, and the customer’s own confirmation.

04

Pipeline Visibility

Which customer is where, which opportunity is moving and which one is stuck — all in one place.

05

Automatic Reporting

Nobody sits down at month-end to build a report — it’s generated straight from recorded activity.

06

Revenue Visibility

Management doesn’t just see activity — they see how that activity is turning into revenue.

Every role gets its own dashboard — built to answer that role’s every question

Same underlying data — but each level gets the answer to its own question.

Stakeholder

The question: “What’s actually happening in my business?”

One screen shows what’s happening where across the company — who’s performing how, what the pipeline is worth, which team is furthest ahead — all at a glance.

Sofia stakeholder dashboard — company report
  • 24+ built-in reports — nothing to build yourself.
  • Create as many users as you need — no limit.
  • Automatic reminders for every follow-up.
  • Agents can run their whole day from their phone.
  • Two team structures — matched to how your company is organised.
  • A different dashboard for every designation and role.
  • Marketing integration — leads land straight in the system.
  • A full summary for stakeholders, in one place.

Agent

The question: “What do I need to do today?”

This month’s target, this month’s performance, how many calls are due today, how long a customer’s gone quiet after an offer — the real visit report, lead status, and more, all together.

Sofia agent dashboard — my month

Manager

The question: “What’s my team doing right now?”

Team targets, performance, visit authentication, approvals, individual pipeline health — at a glance, with the evidence.

Beyond these three roles, there are many more — coordinator, supervisor, cluster head, team leader, director, CBO, CEO and others.

Sofia manager dashboard — team targets, performance and revenue

The system does the whole job.
The salesperson only confirms what happened, all day.

Sofia’s job is to remind you — the built-in call, WhatsApp and email tools are for the salesperson’s convenience. But the moment one of them is used to make contact — when, on which channel — is logged automatically. Site visits are verified the same way: GPS and a photo, plus the client’s own WhatsApp confirmation.

You have an ERP. Keep it.

Sofia is a sales-only system. It doesn't conflict with your current ERP.

Sofia's only job is watching your sales and growing your revenue flow.

ERPজমি · বাজেট · প্রকিউরমেন্টLand · budget · procurement
Sofiaলিড · ফলো-আপ · সাইট ভিজিট · বুকিংLeads · follow-up · site visits · bookings

The report that lands at the monthly closing meeting — ready in minutes, any time you need it

Every role prints their own report from a single button — stakeholder, coordinator, manager, director, marketing.

Nobody has to build it. It puts the truth in front of everyone.

Sofia monthly report, one A4 page
Kazi Manzur Ahmed
Kazi Manzur Ahmed Founder, Sofia Estate CRM

The Founder’s Talk

“More than 28 years across IT, supply chain, real estate and commercial sales operations, in Bangladesh and abroad. As Executive Director, Chief Business Officer and CEO, I ran the sales operations of some of the country’s largest real estate organizations myself.”

“The problems Sofia solves are not theoretical to me. I watched them play out, year after year.”

Read why Sofia was built →

Try it for seven days.

No free trial — if it hasn’t worked in seven days, or turns out not to be useful for your organisation, you get a full refund. Same term, every tier.

Before you start — just ten simple questions, about two minutes. No data entry, nothing to install, no commitment. Worked out from your own target and conversion: what the same leads would be worth a year if they were worked properly.

Start here — how many sales teams do you have?